A lot of Fortune 500 CEOs are waking up and realizing that capitalism — while a powerful provider of jobs, wealth, and power — almost always results in oppression across all species.

“80% of consumers want brands to solve society’s problems.”

— Edelman Research, Trust Barometer Special Report

ETHOS stands for Equitable, Transformative & Humane Organizational Standards and it is an archetype for the kind of moonshots we want to develop at the National Council on Oppression; ideas that create holistic, additive, replacement of oppressive systems and institutions. With ETHOS, we’ve identified a proven model of incentivizing businesses to do better through consultation, verification and certification.

If we can motivate companies to adopt anti-oppression culture into every choice they make, from hiring and retention, to healthcare, to food and lifestyle, to manufacturing processes, right down to the materials they furnish their lobbies with — and create new career paths for DEI consultants in the process — that could be transformational.

“78% of consumers are more likely to remember a company with a strong purpose.”

— Porter Novelli, Study on Implicit Association

Your business is supported by the diverse communities who buy your products, use your services and work alongside you. In other words, we’re all in this together. ETHOS helps you take care of your employees and lets your customers know that your business is looking out for everyone.

Solutions for a more ethical workplace.

Cultural Solutions for Your Business

  • DEI Hiring Practices

    Beyond representation, truly equitable hiring begins with a mindset.

  • Idea Diversity

    A culture of diversity means embracing new ideas.

  • Micro-Retention

    Making sure the everyday interactions are free from implicit bias.

  • Plant-Based Nutrition

    The food choices your company makes demonstrate that anti-oppression is a priority.

  • Target-Zero Animal Products

    There is a better, synthetic alternative for all your products and office furnishings.

  • Sustainability

    Put this buzzword into action by rethinking service and manufacturing operations.

  • Employee Ownership

    Exploring employee owned cooperatives and ESOPs improves retention and morale.

  • Work / Life Balance

    Embracing work-from-home and hybrid workplace policies is better for everyone.

Authorities in
the industry.

ETHOS is recruiting and training leaders in the DEI consulting industry to include multidimensional liberation in their analysis and approach. Our future ETHOS Certified Consultants will establish a new benchmark in the anti-oppression space.

Rating & Certification System

Platinum

Exceeds the highest ethical standards across all hierarchies.

Strong anti-oppression standards including cultural policies for human and animal welfare.

Gold

Silver

Standards that approach adequate anti-oppression criteria.

Bronze

Your organization’s standards meet the minimum requirement for certification.

Ready for ETHOS?

If you’re interested in learning more about certification, please enter your information below and someone will get in touch with you ASAP.